The National Solid Wastes Management Association (NSWMA) has unveiled another component of its multi-pronged “Slow Down to Get Around” safety campaign. (NSWMA) has released a television ad urging motorists to drive slowly and with care when maneuvering around trash and recycling collection vehicles. The ad, which is available in a 30- and 60-second version, was created in part with support from the U.S. Occupational Safety and Health Administration.

According to an NSWMA press release, at least half a dozen waste collection workers have been killed during the past after being struck by a car. “Too many families have suffered the loss of a loved one through this sort of incident,” said NSWMA General Counsel David Biderman in the press release. “But we can reduce the frequency of this type of accident by educating the general public. We understand why such accidents occur. With some simple changes and better driver education, we can save many lives.”

NSWMA is encouraging private haulers and local governments to share copies of the ads with their local radio and television stations. To request a broadcast-quality copy of the ads, contact Biderman at davidb@envasns.org or (202) 364-3743.

Earlier this year, NSWMA aired “Slow Down to Get Around” radio ads in 10 cities, and the association also provides “Slow Down to Get Around” decals for haulers to place on their trucks. To request the decals, contact Niehaus at sales@niehauscorp.com or (859) 331-3733.

Drivers in 10 cities are hearing a sober-minded message while listening to their favorite wild and wacky morning drive-time radio programs. Earlier this week, the National Solid Wastes Management Association (NSWMA) began airing radio ads urging motorists to exercise extra caution when maneuvering around garbage trucks. The 30-second ads - which are airing in Allentown, Pa.; Austin, Texas; Birmingham, Ala.; Dayton, Ohio; Grand Rapids, Mich.; Greenville, S.C.; Louisville, Ky.; Raleigh, N.C.; Richmond, Va; and Washington, D.C. - are part of NSWMA’s “Slow Down to Get Around” safety awareness program.

The ads began airing in the above-mentioned markets on Jan. 14 and will continue for three weeks. “A substantial number of struck-by accidents in which a motorist runs into a garbage collector take place during the morning commute hours, when motorists are often rushing to work or bringing children to school,” said David Biderman, general counsel for NSWMA, in the press release announcing the radio campaign.

Keeping workers safe is an issue of growing emphasis in the solid waste industry. In the January issue of Waste Age, we examine the various ways in which haulers are working to reduce the risks faced by their employees. We would love to hear your suggested topics for future safety stories.

To hear the “Slow Down to Get Around” ad, visit www.nswma.org.