Retail chain Target and drugstore giant CVS announced this week that both would be taking action to promote the use of reusable shopping bags in their stores. According to USA Today, Target will refund shoppers five cents for each reusable bag used to pack the customer’s purchases, while CVS will give customers a $1 cash bonus on their CVS cards every four times they buy something but don’t request plastic bags.

The moves are further evidence of a genuine movement among retailers to get customers to adopt reusable shopping bags. While green trendsetters like Whole Foods and Trader Joe’s have long rewarded customers for bag conscientiousness, even Wal-Mart now features an iconic blue reusable bag in its television ads (though does not reward its customers for using it).

Do you think it’s possible to completely wean Americans off plastic (and occasionally paper) shopping bags?